Customer Appreciation

July 15th

Just bought my copy of McKibben today…finally. Bizarre to note that when I checked my e-mail later I received an e-mail from McKibben himself. Not because I was his one millionth customer. He is lead on the global campaign www.350.org. 350 is the ‘safe’ level of carbon to exist in our atmosphere without boiling the planet. Not many Canadians have heard of it though (not surprising as we are not the quickest to pick up trends). I think this messaging will be promising to pressure the politically privileged. I can’t say exactly why yet, but I hope to get into that when I get to RRU.